Sujet : Business Skills

Discover a fresh approach to sales that aligns with your values as a freelance editor. This webinar introduces a client-centric mindset that prioritizes long-term relationships and mutual benefit. In this webinar you’ll learn how to do the following: * adopt to a consultative approach * identify ideal clients among prospects *qualify leads * manage your […]

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AI tools have already proven themselves useful, yet to many they present a moral morass of ethical issues, privacy concerns and copyright violations. This presentation will first look at some ethical considerations regarding the use of AI tools. The perspectives provided don’t presume to provide moral guidance but will offer nuanced understanding of a complex […]

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Proofreading for businesses and ad agencies can be a lucrative field for a keen-eyed proofreader. But how does corporate proofreading differ from traditional proofreading? First, although many businesses and ad agencies use experienced writers for marketing materials, they don’t often hire editors or fact-checkers. This means that, if you are a corporate proofreader, you are […]

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Businesses and non-profit organizations use newsletters, emails and presentations to connect with clients and donors; keep staff informed; attract more business; raise their profile and stay accountable to regulators, shareholders and other key audiences. These important tools often don’t get the attention they deserve— like editing! This webinar uses plain language principles to help you […]

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When teaching authors how good fiction works, you can go through elements of writerly craft, and often that’s what they wanted and they’ll go away happy. Sometimes, though, they want more: how craft came to be and the secret mechanics underpinning it. Often, this ends with a recommendation to study psychology, in the hopes that […]

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As professional communicators, we are adept at researching, planning documents and crafting our words to communicate effectively. So why don’t we use these skills when attending events where there will be opportunities to network? Come to this webinar to gain a new perspective on networking, use your skills to make the most out of the […]

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Plain language. Readability. Consistency. Clarity. These aren’t just skills that we hone as editors. They’re also skills that are vital to the success of the websites and apps we use every day. But someone has to write and refine all that copy—why can’t it be you? “Content design” is the current buzzword in the tech […]

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Marketing is vital to building and maintaining a business, but many freelancers don’t know where to start, what strategies are most effective, and how to avoid sounding salesy. In this webinar, we’ll discuss effective strategies for finding and connecting with your ideal clients. We’ll also discuss techniques for positioning yourself as the best choice so […]

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Just as doctors improve their results when they have good « bedside manner, » editors improve their results when they have good pageside manner. It’s not enough to be confident in what will improve the manuscript; you also need to communicate it in a way that will help your client understand and happily accept it, or at […]

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The internet is a part of our world now, but there are so many ways that we find ourselves in trouble. It’s time to learn how to build an online platform safely and avoid the various hidden traps. In this session, we will: assess physical and internet security and how activities online could be adversely […]

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Clients hire editors they trust. So how do you build trust in the online world? Start by adding persuasion to your website. In this webinar, you’ll learn 5 easy-to-apply steps for adding persuasion to your editing website.

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