Strategic Pricing in the Changing Market

Présentateur: Erica Machulak

Début du webinaire:   27 octobre 2025 à 11 h 15

Time:   11:15 AM ET

Durée:   1 heure

Langue:   Anglais

Niveau:   Introductif

Type:   Instructif

Prix membre:   $42

Prix non membre:   $70

Note: This session will take place during the Editors Canada Virtual Training Day and will be available at a discounted rate as part of the Training Day package. Visit the Training Day webpage for the full schedule and package rate.

Thinking and talking about money takes practice. Most emerging freelancers and independent consultants struggle with deciding what to charge, negotiating their rates and aligning their value with their values. As businesses grow, neither services nor client needs remain static. This webinar is designed to help editors decide what they want, ask for what they’re worth, and use pricing as a point of entry to build strong client relationships and a sustainable business model.

 

Erica's headshot.

Erica Machulak, PhD, is a medievalist turned entrepreneur and the author of Hustles for Humanists: Build a Business with Purpose (Rutgers University Press, 2025). As the Founder of Hikma, she leads a social impact start-up with a mission to mobilize scholarship for the public good through consulting, capacity building and storytelling. Over the past five years, Hikma clients have secured $12M+ in funding to create evidence-based resources and tools, inform policies, and craft accessible communications published by Forbes, the CBC and other platforms. Erica has delivered training at universities around the world and through “Plan for Research Impact,” a Hikma course certified by the United Nations Institute for Training and Research.

As a writer, editor and facilitator, Erica believes that the world needs to hear more from people who resist easy answers. Her work has been featured in Inside Higher Ed, the Journal of Electronic Publishing, and Humanities, the magazine of the National Endowment for the Humanities and other major publications. She holds degrees from the University of Pennsylvania (BA), the University of Oxford (MSt.) and the University of Notre Dame (PhD).

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