Content marketing is a long-term marketing strategy that enables freelance editors to foster potential clients’ awareness of, understanding of, and trust in their skills. In this session, Letitia will draw on her experience writing the advice column “Ask Dr. Editor” for the magazine University Affairs to support academic editors to develop compelling pieces of content marketing.
With reference to specific examples of content marketing by editors of academic writing, we’ll discuss how you determine your audience, decide where to publish your content and craft a compelling piece of content for the long-term benefit of your freelance academic editing business. Letitia will also share examples of real pitches that led to published articles in the magazine Inside Higher Ed. Learn to advocate for your profession while demonstrating your credibility and building your reputation.
Presenter
Letitia Henville (she/her) is a book nerd, bad swimmer and the author of the monthly academic writing advice column “Ask Dr. Editor.” She specializes in editing for faculty members in the health sciences, education, social sciences and humanities, with a special focus on grant applications and tenure and promotion dossiers. In June 2022, she launched the free tool writingwellishard.com to help academics to learn to write like the best in their discipline.